My thoughts on some of the findings:
- IGN readers spend "$341 on console titles, $233 on PC games." Compare this to 2003 console game sales that outpaced PC game sales 4 to 1 (source). IGN readers like their PC games.
- People who read IGN, "do a great deal of research online on titles they are thinking about purchasing." Hmmm... maybe that's why they're reading IGN, huh?
- Respondents say they "advise 5 - 6 people per month, on average about computer, console or game-related purchases." So that one person reading an IGN review will actually indirectly influence six or seven purchases. The power!
- "More than 90 percent of survey respondents were male." You mean girls aren't attracted by IGN's Babes Section?
- "Twenty-five percent say they are most heavily influenced by what game writers say about titles they are considering. Review scores and word-of-mouth about the game are the next most important, followed by game demos." First off, this means that 75 percent of IGN readers don't think that what game writers say is all that important. Secondly, this confirms that IGN readers think the contents of the review are more important than the review score. Well, at least that's what they say
- "More than 50 percent of the respondents rent video games, on average about 11 games per month." That's a game every three days! That's the kind of schedule a busy game editor might have to keep, but an avergae game player? Are IGN readers training to be IGN writers without even knowing it?
"More than 90 percent of survey respondents were male." You mean girls aren't attracted by IGN's Babes Section?"
ReplyDeleteFrom IGN's "About Us" section: "...IGN has established a leading position in offering advertisers reach and concentration to teens and 18-34 year-old males" I'm being facetious, but...why even ask this question? Maybe they were trying to figure out if their targeting worked (looks like it did!)
That means the other less than 10% must be...
ReplyDeleteLESBIANS
SWEET
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Sorry, insightful comments aren't my forte.
"More than 50 percent of the respondents rent video games, on average about 11 games per month." That's a game every three days! That's the kind of schedule a busy game editor might have to keep, but an avergae game player? Are IGN readers training to be IGN writers without even knowing it?
ReplyDeleteHmmm...I'm lucky to rent a game every three months. In fact, the last game I rented was THUG 2 during the Christmas Holidays.
"IGN readers spend '$341 on console titles, $233 on PC games.' Compare this to 2003 console game sales that outpaced PC game sales 4 to 1 (source). IGN readers like their PC games."
ReplyDeletethat probably makes sense, more PC use in general for people who gather a lot of their information online. i've always felt that PC game representation online (e.g. in forums and stuff) seemed disproportionate to the actual sales numbers of console vs PC games.